Are Labubus Demonic?

As yet another trend takes the world by storm, many people are wondering what Labubus are. To put it in simple terms, a Labubu is a collectable plush toy that takes the form of a bunny. They have different colored fur and varying facial expressions, and usually come in the form of a blind box, a box with a surprise collectible inside. The mystery of what you’ll get contributes to the craze of product. Labubus originally gained popularity back in 2019, when the company Popmart collaborated with them. Popmart has since earned $423 million from Labubu’s sales. However, in 2025, they have reached a new level of fame. 

In the past couple of years, blind boxes have blasted off; people collected Sonny Angels,  tiny cherub dolls with costumes, then Smiski’s,  little neon green figurines wearing accessories, and finally, Labubus. The unknown gives you an adrenaline rush and a dopamine boost, not knowing what you’re going to receive out of the box. Blind boxes have become popular based on the simple psychological effects of surprise, similar to the rush of slot machines. It’s the thrill of an unpredictable reward. 

However, with every pop culture obsession, there’s always a fake product for those who don’t want to buy the real thing. Lafufus, which are fake Labubus, don’t look particularly like real Labubus, but you may be saving your money. Maybe their face looks a bit off—it may be upside down or they just look demented. People are often tricked when they think they’re buying a Labubu and realize they just spent upwards of $60 on a fake, now even more after the tariffs imposed on foreign goods. 

Speaking of demented, a rumor on the internet suggests that Labubus have an ulterior motive. Instead of being a cute doll that people can connect to, it’s a scary doll that is spying on you. The topic of Labubus being demonic reminds long-time trend followers of when Furbys were accused of the same thing in the 2000s.

.The rumor goes a bit further; there are claims that the dolls are being possessed by a Mesopotamian devil called Pazuzu. Pazuzu is known to bring famine and plague into communities, and even natural disasters. The demon originally received worldwide attention after being featured in The Exorcist in 1973. Some are bridging the connection between Pazuzu and Labubus based on their facial features, pointy ears, toothy grins, and spooky eyes. On one account, a family burned all of their Labubus after their child claimed that the dolls’ eyes changed color and their grins grew larger. Consumers have begun to struggle with insomnia and the Labubu is suspiciously moving around in their house. To take it one step further, Erbil, a city in Kurdistan, has banned the ownership of Labubus to rid themselves of the evil spirits, and also took up any Labubus that people owned. 

Even though some people firmly believe in these happenings, there has been no real proof. Maybe the Labubus are possessed by a different kind of entity, or maybe it’s all in our heads and it’s just helping Popmart get more publicity. At the end of the day, Labubus are just another trend, just like people have seen with Cabbage Patch dolls and Monchhichis.